Privacy policy

This Privacy Policy explains how Live in Love Boutique collects, uses and shares your personal information when you browse our website or place an order with us.

Information We Collect Automatically

When you visit our site, certain details about your device are collected automatically — your browser type, IP address, time zone, and which cookies are active on your device. We also track which pages and products you view, what site or search term brought you to us, and how you interact with the site while you're here. Together, this is referred to as Device Information.

How We Collect It

Cookies — small files stored on your device, usually containing an anonymous identifier. Find out more about cookies, and how to disable them, at allaboutcookies.org.

Log files — these record actions on our site, including your IP address, browser and internet service provider, the pages you arrived from and left to, and the date and time of your visit.

Pixels, tags and web beacons — small electronic files that help us understand how visitors browse the site.

Cookies We Use

We use cookies from these third parties:

Google Analytics — helps us understand which pages get used and how the site can be improved.
Google Ads — measures how well our advertising performs, tracks conversions, and shows relevant ads to people who've previously visited our site (remarketing).

Learn more about how Google handles data: google.com/policies/privacy
Opt out of Google Analytics: tools.google.com/dlpage/gaoptout
Manage your Google Ads personalisation settings: myadcenter.google.com

Information We Collect at Checkout

When you place, or attempt to place, an order, we collect what's needed to fulfil it: your name, billing and delivery addresses, payment details, and email address. We refer to this as Order Information. Together with Device Information, this makes up what we call your Personal Information throughout this policy.

What We Do With It

Order Information is used to process and dispatch your order, send confirmations and invoices, and keep you updated about its status. We also use it to help prevent fraud, improve how our shop runs, and, where you've opted in, send you marketing about our products.

Device Information helps us understand how people use the site so we can improve its design, functionality and marketing.

Who We Share It With

We work with a small number of trusted third parties to run the business:

Shopify, which powers our online store — see their privacy practices at shopify.com/legal/privacy
Google Analytics and Google Ads, for site analytics and advertising performance — see google.com/policies/privacy

We may also disclose information where required by law, or to protect our legal rights.

Targeted Advertising

We may use your information to show you ads relevant to your interests, mainly through Google Ads. You can read more about how this works via the Network Advertising Initiative: networkadvertising.org

Do Not Track

Our site doesn't currently change its data collection behaviour in response to browser "Do Not Track" signals.

How Long We Keep Your Data

We hold onto your order information for as long as your account or order history remains active, unless you ask us to delete it sooner.

Your Rights as a UK Data Subject

As a UK resident, your personal data is protected under the UK GDPR and the Data Protection Act 2018. This gives you the right to:

access the personal data we hold about you
have inaccurate data corrected
request that your data be deleted
restrict or object to certain processing
request a copy of your data in a portable format

To exercise any of these rights, contact us using the details below.

We process your data on the basis of fulfilling our contract with you (e.g. processing an order) or pursuing our legitimate business interests.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. We'd suggest checking back here periodically.